Serendipity Arts (SA) is an arts and cultural development foundation created to encourage and support the arts as a significant contributor to civil society. It aims to promote new creative strategies, artistic interventions, and cultural partnerships that are responsive and seek to address the social, cultural, and environmental milieu of South Asia. Committed to innovation, SA intends to promote and create platforms for creativity, providing the wider public with a unique source of contemporary art and culture. SA programmes are designed and initiated through collaborations with partners across a multitude of fields, and each intervention uses the arts to impact education, create social initiatives, foster community development, and explore multi-disciplinarity forays in the arts, with a special focus on South Asia.

Serendipity Arts Festival is a long-term cultural project that hopes to instigate positive change across the arts in India on a large scale. Spanning the visual, performing and culinary arts, the Festival's programming includes music, dance, visual arts, craft, photography, film and theater. The Festival's Goa edition, now in its ninth year, is held annually in Panjim, Goa every December. It is curated by a panel of eminent artists and institutional figures.